Building a Personal Brand: The Fashion Journey of Michaela Jacobs.

via, michaelajacobs/instagram

Michaela Jacobs is a digital creator on Instagram who shares her unique lifestyle, beauty and fashion content. Based in Arizona, USA. With more than 122,000 followers on Instagram, she has established a well curated presence on the platform. One of the content she frequently share is outfit of the day (OOTD), which provides her followers with daily fashion tips and inspiration. Her profile captures her passion for fashion and beauty, which resonates with most of her followers seeking for fresh and relatable style ideas.

via, michaelajacobs/instagram

Michaela offers partnership through a provided email on her profile indicating she is open for brand and business collaborations. Michaela mostly create her content in Arizona where she is based, providing a geographic context to most of her posts. Which let her connect with audience living in similar climate or who are inspired by her southwestern lifestyle.

via, michaelajacobs/instagram

In addition to Michaela profile, she share link to her Amazon storefront where her audience who are interested to buy similar or same outfit she wears in her posts. This link direct you to exact outfit on the storefront, without having to search item by item. It also allow Michaela to monetize her style recommendations.

via, michaelajacobs/instagram

Her recent post showcase Casual stylish outfits like cardigan paired with jeans. Attracting thousands of likes and comments from her audience that appeals to them as comfortable and everyday style. Her style is simple and relatable making her content appealing to wide range of audience.

Overall Michaela Jacobs profile showcase a mix of personal style, fashion and brand collaborations. Her approach to content creation shows her commitment by engaging with audience which staying true. She have created a fanbase who look up to her for inspiration. Her journey on Instagram is a testimony to the power of social media, building personal brand, connecting with people all around the world.